Mitsuboshi Farm
Naming & Logo
Package
Pamphlet
Shipping Box
Photo
Web
Mitsuboshi Farm
good meal makes good life
Branding for a frozen lunch box delivery service "Mitsuboshi Farm". We created the naming, logo, packaging, leaflets, website, and advertisements in total. Custom order from an extensive menu of approximately 50 varieties to suit your lifestyle. Subscribe to this service for colorful, low-sugar prepared foods full of vegetables. The logo, consisting of a "wavy line" and "three stars," symbolizes the bento boxed meals made with high-quality ingredients from the fields of the sea and mountains. The website is designed to attract the viewer's attention from the top with an oblique bird's-eye view of the sizzling food to the bottom with a variety of techniques, including the appearance of photos of each plate in turn, while stimulating the appetite with a top visual of an oblique bird's-eye view of the food. The menu is also designed to attract the interest of customers from the lower levels of the restaurant through various methods. The company is ranked No. 2 in the industry in the category of home delivery of cold prepared food boxed lunches. Sales exceeded 10 million servings two and a half years after launch.
good meal makes good life
冷凍弁当宅配サービス「三ツ星ファーム」のブランディング。ネーミング、ロゴ、パッケージ、リーフレット、WEB、広告、とトータルで制作しました。約50種の豊富なメニューからライフスタイルに合わせてカスタムオーダー。野菜たっぷりの彩り豊かな低糖質お惣菜をサブスクでお届けするサービス。海山の畑から採れる高品質な食材によるお弁当を、「波線」と「3つの星」で構成したロゴで象徴。パッケージは、野菜、肉、魚、をモチーフに、クラフト感のある版画調のイラストでファーム感を演出。WEBは、シズルの強い料理の斜俯瞰写真をトップビジュアルに食欲を刺激しつつ、一皿ずつ順に皿盛り写真を出現させるなど、多様な手法で下層まで興味を惹くように設計しています。冷食惣菜弁当宅配カテゴリーで業界２位。発売から2年半で1000万食を突破。
Client
inglewood
Team
Creative Director : Yoshinaka Ono
Art Director : Yoshinaka Ono
Designer : Midori Utsumi
Designer : Yusuke Takahashi
Designer : Shun Maeda
Designer : Ryota Sugahara
Designer : Katsunori Nishino
